Rencontres Prométhéa à Bruxelles : when arts meet business

Prométhéa organisme belge qui a pour mission le développement du mécénat d’entreprise dans le domaine des Arts et du Patrimoine organise des rencontres le 21 avril prochain.

Le programme :


13:30 – 13:45
Introduction by Benoit Provost, Prométhéa, General Director

13:45 – 14:30
« Connecting arts and business throughout Europe : main findings of the project »

13:45 – 14:05
« Creating, innovating, disrupting through arts and business organiszations and giving to cultire in Europe : A survey of methodologies for the study of corporate giving in Europe » by Antoinette van Dorssen and Joost Heinsius, Cultuur Ondernemen

14:05 – 14:15
« What we learned from expérimenting new connections between arts and business » by Søren Würtz, CKO<

14:15 – 14:30
« Conclusions and recommandations » by Antoinette van Dorssen, Cultuur Ondernemen

14:30 – 15:00
Coffee break

15:00 – 17:30
How do companies connect with the arts ? Natural and innovative models

15:00 – 15:40
When Arts create Business
• Adriano Picinati di Torcello, Director Advisory and Consulting, Deloitte Art and Finance,
• Anne-Sophie Charle, Director of Fondation Mons 2015
• Elisabetta Lazzaro, Professor and Chair of Cultural Management, Université Libre de Bruxelles (ULB)
• Damien O’Neill, Head of Marketing & Communication, Allianz Ireland

Corporate Art collections
• Philippe Jaumain, Head of Corporate Sponsoring, Events and Art Management, ING Belgium
• Julek Jurowicz, Founder and Managing Director of SMart
• Pascale van Zuylen, Curator Lhoist Collection, Lhoist Group
• Valérie Rouyrre Brisac, Head of Marketing and Business Development Belgium, Allen & Overy LLP

15:55 – 16:30
Artistic Intervention by Art Partner

16:45 – 17:30
Business leaders on Art boards
• Eric De Keuleneer, Chairman of the Board at Université libre de Bruxelles (ULB), Professor at Solvay Brussels School of Economics and Management, Board President of La Cinémathèque royale de Belgique
• Tania Carlisle, Learning & Performance Manager, Arts and Business Northern Ireland
• Bruno van Lierde, Senior Partner and Managing Director of the Boston Consulting Group, Professor of Strategy at the Solvay Brussels School of Economics and Management (ULB), Board member of the Wiels
• Eric Hemeleers, Managing Director of Eeckman Art & Insurance, Chairman of the Board at Prométhéa

Arts sponsorships and their impact
• Bernard de Launoit, Executive President of Queen Elisabeth Music Chapel
• Mathieu Vandenbroecke, Sponsorship Manager, GDF Suez
• Gérard Sevrin, Managing Director, Macors
• Damien O’Neill, Head of Marketing and Communication, Allianz Ireland
• Filip Stuer, Marketing and Communication Director, BOZAR

17:30 – 18:00
Summary of the conference by Joost Heinsius, Cultuur Ondernemen

Closure Walter Zampieri, Head of Unit Cultural Diversity and Innovation, DG Education and Culture, European Commission
Rudy Demotte, Minister-President of Fédération Wallonie-Bruxelles

18:00 – 19:00 Cocktail

19:30 – 20:00 Visit of “Echoes” exhibition at Ing Art Center


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